What does it do?
- Connected accounts on Facebook, Instagram and Threads, per client.
- Scheduled publishing on a content calendar.
- One inbox for comments and messages, with drafted replies.
- Analytics and ad insights per account.
- Automations for repeatable social work.
- Per client switches, so each client gets the parts turned on for them.
Who is it for?
Agencies and content teams that run social for several brands and report on it to each client.
What does it replace?
| Tool and plan | Month to month | Billed yearly, per month | Source |
|---|---|---|---|
| Metricool Starter | USD 25.00 per account | USD 20.00 per account | metricool.com/pricing |
| Metricool Advanced | USD 67.00 per account | USD 53.00 per account | metricool.com/pricing |
| Hootsuite Standard | no monthly price published | USD 99.00 per user | hootsuite.com/plans |
| Buffer Team | USD 12.00 per account | USD 10.00 per account | buffer.com/pricing |
List prices in USD read on each vendor's own page on 2026-10-23. Promotional prices are not used. They can change; check the source.
Compare against the month to month price, which is what you pay when you start. A tool priced per account or flat can come out cheaper than Unbound OS when many people share it; in that case the honest sum is your own team’s.
How much does it cost?
USD 10 per user per month at list price.
- Per user per month
- USD 10
- list price
- 5 users with Core
- USD 125.00
- per month, monthly
- Same plan, yearly
- USD 112.50
- per month
Only the people who have Social pay for it; everyone pays Core (USD 7). It needs Clients and portal, which is in the figure. The full rules and discounts are on pricing.
What does it not do?
- It covers Facebook, Instagram and Threads. It does not publish to LinkedIn, X or TikTok.
- If you need those networks, a dedicated social scheduler is the better fit today.
Can AI agents work in it?
Yes. An agent connected over MCP reads and acts here with the permissions of the person or service account that connected it. Some of the tools it uses:
- draft_social_publication
- propose_schedule_social_publication
- list_social_threads
- draft_social_reply
- get_social_insights
- get_ads_insights
More on AI agents and MCP.
Frequently asked questions
Which networks does it support?
Facebook, Instagram and Threads. LinkedIn, X and TikTok are not supported.
Why does Social need Clients?
Because it publishes on behalf of clients. Switching on Social switches on Clients too.
Is it priced per brand?
No. It is per user who has the module, USD 10 a month, however many brands they run.
Sources
- 01Metricool Starter, checked 2026-10-23
- 02Metricool Advanced, checked 2026-10-23
- 03Hootsuite Standard, checked 2026-10-23
- 04Buffer Team, checked 2026-10-23